Winkelketen zet lichamen kersverse moeders in de spotlights

Winkelketen zet lichamen kersverse moeders in de spotlights

Of je lichaam na een bevalling weer helemaal strak en gestroomlijnd wordt? Laten we even realistisch blijven: die kans is heel klein. En dat is helemaal niet erg. Je zou juist trots moeten zijn op je na-de-bevalling-lichaam. Reden voor een Britse winkelketen voor baby’s en jonge ouders om de lichamen van kersverse moeders in de spotlights te zetten!

In de nieuwste campagne van deze winkelketen wordt benadrukt dat je heel trots op je lichaam mag zijn als je bent bevallen. Want, hallo, je hebt wel nieuw leven op de aarde gezet, dus zijn die paar strepen op je buik en die overtollige kilo’s nu zo erg. Welnee!

Lees ook:
Lezeressen over hun na-de-bevalling-lichaam

Foto's

De serie foto’s laten tien echte moeders zien, die allemaal hun eigen persoonlijke verhaal over het moederschap delen. Het doel van de campagne is dat nieuwbakken moeders zelfvertrouwen krijgen en trots zijn op hun na-de-bevalling-lichaam.

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Sophia, 39 weeks after giving birth: “Before giving birth I was very preoccupied with my figure I worked out a lot and I had very high expectations of myself. Throughout my pregnancy I was shocked at how much changed and it was hard to accept the changes. I had a healthy pregnancy, but it was hard. My belly was full term size at 6 months and it kept growing. I found it really hard to walk and I constantly had people stare in shock at my size. I even had strangers make comments on the size of my tummy. Since giving birth my body image has changed, and I am proud of my body for holding 2 babies. They were born at full term and no health issues. I don’t mind having tummy wrinkles, it’s a small price to pay for these beautiful little girls. To watch my babies grow and achieve their baby milestones inspires me to be healthy and happy and do my best for them – not what social standards tell me I should be.”

Een bericht gedeeld door Mothercare UK (@mothercareuk) op

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Harriet, 26 weeks after giving birth: “I loved the idea of celebrating postpartum bodies. I have always struggled internally with my weight and how I feel about myself. I put on 4 ½ stone in pregnancy and have lost about 2 ½ so far. How can I hate my body when it has given me my beautiful baby boy? My body has done something amazing, and to me that’s the most empowering thing. I feel like I’m doing this for all the mums who wear baggy tops or cry when they look in the mirror. To say: you are amazing! I just say to people it took me 9 months to make him – he’s my priority. It will come off, it just takes time. It’s the people who don’t have children who judge the most. Other mums support each other and tell them they are awesome!”

Een bericht gedeeld door Mothercare UK (@mothercareuk) op

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Louise, 29 weeks after giving birth: “I wanted to do this partly for my own self-confidence, to help with acceptance of my scars and new life. Also, I wanted to bring some attention to post-natal disease and complications. Giving birth caused me to go into sudden liver failure, due to a rare pregnancy related disease. I had to have an emergency liver transplant and spent the first month of my daughter’s life in hospital in London away from her. My shape has changed since giving birth, my scar causes my stomach to be a little disfigured and I lost most of my muscles from being in the hospital bed so long. Sometimes my scar reminds me of the surgery and the difficult recovery I had in my daughter’s early months. However, it’s also a wonderful reminder of how generous other people can be, because without someone’s decision to donate organs I would not have survived to be here with my family now.”

Een bericht gedeeld door Mothercare UK (@mothercareuk) op

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Eleanor, 14 weeks after giving birth: “The inspiration behind being part of this project is to show those around me that stretch marks and weight gain don’t define us, that we should embrace our strength and beauty. I am a young mother with many influential people around me, and together we can see the beauty of motherhood. I have always loved my body no matter what, and my friends would look up to me for that. Pre-pregnancy, I had nice curves and my skin was smooth. During pregnancy my body changed dramatically, not just in weight – but also my breasts and skin, in the ways that aren’t considered to be beautiful. I’ve seen people on social media bounce back significantly and speedily to their pre-pregnancy weight, so of course I feel the pressure to do so too. I have found it difficult to see my body in the same way, but as the days go by, I am a few steps closer. I didn’t expect my body to change as much as it did, but I would most definitely do it all over again.”

Een bericht gedeeld door Mothercare UK (@mothercareuk) op

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Kesia, 17 weeks after giving birth: “I always knew my body would be different after giving birth, however, I didn’t expect my mind to take so long to get used to seeing myself. I was never “skinny” but I put on more weight than I thought I would. A lot of friends had babies close to me and they post online about their bodies, and I do feel upset sometimes that I haven’t bounced back in the same way they have. I know every woman is different and I am not as hard on myself anymore. I wanted to take part to show people that it is normal to look like this after having a baby. I want to show the baby is more important than the marks!”

Een bericht gedeeld door Mothercare UK (@mothercareuk) op

Ben jij trots op je (nieuwe) moederlichaam?

Wil jij graag jouw verhaal over je bevalling, baby, vruchtbaarheidstraject of iets anders delen op BabyBytes? Dat kan via dit formulier. Wie weet staat jouw verhaal binnenkort (anoniem) op de site!

Chantal was hoofdredacteur BabyBytes a.i. tijdens het zwangerschapsverlof van Laura.

Ze is getrouwd met haar jeugdliefde en moeder van een zoon (2006) en een dochter (2009). Naast haar werkzaamheden voor BabyBytes is ze ook eigenaar van het online platform de Club van ontaarde moeders. Naast haar freelance redactiewerkzaamheden is ze ook eigenaar van het online platform de Club van ontaarde moeders.

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